Inspiration Marine welcomes Sargo Boats
Inspiration marine welcomes sargo boats to its uk portfolio
Inspiration Marine Group is delighted to announce that SARGO Boats has joined its brand portfolio for the UK, Channel Islands, Isle of Man and Ireland – marking an exciting new chapter for both companies and for SARGO owners across the country.
Built on the rugged Finnish west coast, SARGO boats have earned a strong reputation for solidity, safety and confident seakeeping. Their all-weather capability, combined with purposeful Scandinavian design, has made the brand a favourite among boaters who head out whatever the conditions.
a natural partnership for the future
The new partnership forms an important part of Inspiration Marine’s growth strategy into 2026, strengthening the Group’s offering and ensuring that SARGO owners – present and future – are supported by an experienced and established UK team.
In recent months, the transition has been shaped closely with SARGO Finland and UK representatives Tina and Richard Poulson, whose dedication to the brand has built an incredibly loyal community. Both will remain involved including at the forthcoming BOOT Düsseldorf Boat Show - helping to ensure that SARGO’s UK presence moves forward in trusted, experienced hands.
continuity, care and long-term support
For existing owners, everything that matters stays the same – with the added benefit of broader support through Inspiration Marine’s established UK infrastructure. Owners now have access to:
• A dedicated Aftersales and Service Team
• Comprehensive Brokerage support
• Long-term technical and ownership guidance
This combination of continuity and increased capability ensures that SARGO owners continue to receive the personal, attentive support they value, now backed by a larger and long-established UK team.
Shared Values, Shared Vision
“We are incredibly proud to welcome SARGO into the Inspiration Marine family,” says James Stone, Director of Inspiration Marine Group. “Their values of quality, integrity and owner-focused craftsmanship align perfectly with our own. We look forward to supporting existing owners and opening new opportunities for the brand across the UK.”
SARGO Finland has also welcomed the move, recognising it as a natural next step in the brand’s evolution. The partnership strengthens the brand’s visibility, enhances service capability and provides lasting stability for owners – all while protecting the rugged, all-weather identity that defines SARGO.
Tina Poulson commented: “Representing SARGO in the UK has been a privilege, and we’re pleased to continue that journey alongside Inspiration Marine. Their customer-first approach and nationwide support make them an excellent partner for SARGO owners as the brand enters its next phase.”
